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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Metromile: Empathy By Design

When you think of car insurance, design thinking and customer empathy don’t exactly leap to mind. More likely, you recall inflated premiums and deductibles, the dreaded submission of interminable forms, and aggressive jousting with bureaucratic claims departments. But Metromile, a…

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Rock Music Meets the Sharing Economy

The sharing, trading and crowdsourcing economy is a proven disruptive path to making money. Airbnb and Uber demonstrated the value of tapping idle resources, while eBay and Craigslist redefined how we trade and resell goods and services, and Kickstarter and…

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Startup Santa Barbara: Beauty and Brains

Santa Barbara, the stunningly beautiful California Central Coast city of 90,000, just 100 miles north of Los Angeles, is putting itself on the startup map. Hundreds of entrepreneurs, mentors and financiers are lending the human spark, technical knowhow, and capital…

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How We Work: Humanitarianism Meets Tech and Art at Swissnex

How entrepreneurs prototype, launch startups, collaborate and innovate is the million-dollar question being explored every day in San Francisco. The proverbial Silicon Valley garage has been transformed into a new ecosphere of bustling tech incubators, teeming coding campuses, and fast-paced accelerators….

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