Art of Innovation
“On nearly every page, the story of some upstart invention is recounted in patter that’s as good as a skilled magician’s…Almost like visiting an IDEO Workshop in person.”
“If you’re trying to create product lust, the Art of Innovation shows you how to do it.”
— Bruce Nussbaum, Business Week
“Everyone talks about innovation and creativity, but IDEO has actually done it. The Art of Innovation provides detailed, actionable ideas about how to build an innovative culture and an organization that makes creativity seem routine. Its well-placed emphasis on management practices makes it a great read for anyone in any organization who wants to get better at what they do.
— Jeffrey Pfeffer
, Professor, Stanford Business School