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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Meet the Rocket Scientist Who Invented the Super Soaker

Lonnie Johnson is a geek who knows how to have fun: a literal rocket scientist, and the mastermind behind the legendary Super Soaker water gun. Inventor, aerospace engineer, and entrepreneur, his career spans his US Air Force service and twelve-year…

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Mark Schwager of Monarch Tractor

Automating Farm Operations, from Tesla’s Gigafactory to the Field

Farms are notoriously inefficient. Missed production targets, painful labor shortages, clumsy manual control checks – these all pile up the cost and waste. Shamefully carbon-heavy agriculture is responsible for 11% of greenhouse gases worldwide. There’s a better path, and that’s…

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Powering the Future of EV Transportation with Alan Dowdell

Alan Dowdell is tackling a $400 billion global environmental problem. That’s the total addressable market for powertrains for all the world’s trucks and buses – nearly all of which have the capacity for conversion to electric. Dowdell and his company…

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Amber Spencer

Paving the Way for Women in Motorcycling, with Amber Spencer

Amber Spencer was practically born with wheels. Her father owned a trucking company, loved watching Formula One racing, drove a motorcycle, and was thrilled to share all these passions with his daughter. Spencer started go-kart racing at age 5, and…

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