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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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The Ministry of Twitter: Inside Trump’s Bullhorn

Lunching at Twitter’s headquarters recently in a week dominated by inane tweets by our President, I thought of my favorite writer. George Orwell brilliantly anticipated the perils posed by authoritarian governments mercilessly ruled by strongmen, but he couldn’t have imagined…

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Apple in a Box: Unwrapping the Future

The colossal blue box commands the corner of Burlingame Avenue and Park Road, each towering facade marked with the icon of the world’s largest and perhaps most recognizable corporation. Yes, the quintessential blend of design, hardware, style and experience called…

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Business: The Greatest Game

The proud mom in the front row was telling me all about her son. Nick Martitsch was about to compete in a prestigious collegiate event. This wasn’t football, baseball or basketball. It was pitch day, a contest where young entrepreneurs…

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Designing Nostalgia: The Perfect Club

Today innovation is all about change. We invent and adapt new technologies and businesses to break old molds and forge new directions. But what if the value of your product or service lies in its constancy? What if your brand…

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