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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Designing Nostalgia: The Perfect Club

Today innovation is all about change. We invent and adapt new technologies and businesses to break old molds and forge new directions. But what if the value of your product or service lies in its constancy? What if your brand…

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UC San Diego’s Rising Tech Wave

Bright-eyed entrepreneurial undergrads, a visionary Chancellor, sundry alumni, professors, and a Facebook pioneer came together earlier this week on a packed campus pitch night. Twenty miles from Tijuana, a massive experiment in learning and experiential business education is underway. UC…

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The $20 Billion Experiment in How WeWork

Forget for a moment technology. One of the planet’s most heavily financed startups is waging an all-out assault on where and how humans come together to create this digital domination. Welcome to WeWork, a sleek, tech-infused real estate movement profiting from…

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Startup Santa Barbara: Beauty and Brains

Santa Barbara, the stunningly beautiful California Central Coast city of 90,000, just 100 miles north of Los Angeles, is putting itself on the startup map. Hundreds of entrepreneurs, mentors and financiers are lending the human spark, technical knowhow, and capital…

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