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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Box of Summer: La Jolla’s Lifeguard Icon

High on a craggy bluff overlooking the churning surf in La Jolla stands this weathered sea-green box, a proud, life-affirming icon dedicated to lifeguards everywhere, embossed with transcendent words and phrases that evoke the heart and soul of the brave…

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Welcome to the People’s Republic of San Francisco (欢迎来到旧金山人民共和国)

I’m standing on the 32nd floor of a sparkling new $3+ million luxury condo, attending a fashion photo shoot against the backdrop of a stunning, vertigo-inducing view of the Bay Bridge, catching a birds-eye perspective on the future of technology…

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Design Thinking The Apple Store

My iPhone 6 went funky on me last week, a product failure that sent me running to my local Apple store. My phone’s speaker was on the fritz, and callers’ voices were tinny. Moreover, “Jon, are you there?” wasn’t a…

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Goldilocks at the Surf Shop

I’m a girl who likes a certain amount of attention when shopping. Not so much attention that I feel crowded right out of the shop, not so little that I feel neglected and can’t figure out how to spend money,…

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