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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Design Thinking: Apple’s New San Francisco Store

People around the world want to study design thinking and learn why it has relevance to their business, and now there’s a stunning example in my home city: a flagship Apple store that embodies the spirit, practicality, and vision of…

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Portal to the Future: Alexander Rose and the 10,000-Year Clock

Alexander Rose and his team have spent the last 20 years building a clock. Not just any clock, but a monumental 200-foot-high clock buried deep within a mountain. This clock will last for 10,000 years, and poses a question: What…

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Ground Control to Rocket Men: Make Solar Planes Not Toxic Spaceships

If only Richard Branson, Jeff Bezos and Elon Musk had stood next to us on the cliffs and marveled at the promise etched in the sky. We waited and waited and waited and then a tiny line appeared high above,…

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Finding MINI Love, Post-Toyota Break-Up

Buy a car, book a trip, set up your new phone or computer — these can all be fun transactions that hold promise for both consumer and company. But corporations can be like serial daters, just looking for the next…

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