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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Ground Control to Rocket Men: Make Solar Planes Not Toxic Spaceships

If only Richard Branson, Jeff Bezos and Elon Musk had stood next to us on the cliffs and marveled at the promise etched in the sky. We waited and waited and waited and then a tiny line appeared high above,…

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Finding MINI Love, Post-Toyota Break-Up

Buy a car, book a trip, set up your new phone or computer — these can all be fun transactions that hold promise for both consumer and company. But corporations can be like serial daters, just looking for the next…

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The Generosity Principle

We own two cars, and I get each washed two to three times per month at an average price per wash of $20.00. This adds up to $1,400+ a year at my favorite car wash – the one I’ve been…

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The Million Dollar Scholar

Imagine an app designed to hook you up, not with a hot date, but with tens of millions of dollars that institutions need to give away every year, an app that just might pay for your college education, and more…

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