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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Finding Your Ugly Beauties

John Zamora, Evan Lutz, and Zach Nelkin are on a mission to fight food prejudice. Crooked carrots, lumpy potatos, dimpled apples—they’re the ugly ducklings of the produce aisle. Most disfigured produce doesn’t make it to the supermarket. Consumers don’t want…

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Share The Love: Philz Coffee

Giving a friend something small yet meaningful may be one of life’s greatest pleasures. Philz Coffee, the quirky, authentic, community-oriented, slow-drip cafe, understands this in its bones. You come to Philz to escape conformity and commodity blandness (Starbucks, etc.), and to…

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Live Hygge: Generosity

Hygge (hyoo-gah). No, it’s not a diaper or millennial slang for a “hug.” It’s a smart effort to sell more than just a hand-roasted bag of coffee. When you buy Hygge coffee, you’re buying into generosity and community. It makes…

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The Drawing that Sold a Million Books

Four years ago Johanna Basford posted some of her intricate drawings on-line. A publisher came calling and suggested the traditional, a children’s coloring book. Johanna wasn’t interested.  She wanted to captivate adults. It took a while but eventually she developed the perfect…

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