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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Don’t Let The FBI Hack You: Innovation Wants To Be Free

Here’s why you don’t want the FBI snooping on your iPhone, or anyone else’s. It would be very bad for innovation. “Ideas are so fragile,” Craig Tanimoto, the man who dreamed up the revolutionary “Think Different” Apple campaign, told me…

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Chipotle’s Innovation Antidote

Chipotle just served up some really bad meals, meals that sickened people, meals that have taken a gargantuan bite out of its stock price. This raises an intriguing question for the company (whose tagline is “Food with Integrity”). Is this…

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Finding MINI Love, Post-Toyota Break-Up

Buy a car, book a trip, set up your new phone or computer — these can all be fun transactions that hold promise for both consumer and company. But corporations can be like serial daters, just looking for the next…

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Memo to Jeff Bezos: You’re Worth $46 Billion. Why Not Spend a Few Million to Design a Decent Interface?

Dear Jeff: You are the fourth richest man on the planet. Today, the world now relies on Amazon to buy everything from vitamins to electronics, to toys and books. But instead of a smooth, intelligent interface, the experience makes me…

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