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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Prototype: Food Truck Style

This is a story about McCall Vollum, a twenty-five year old “not living anywhere” who chucked her high-paying Booz & Company consulting job, flew out for a San Francisco weekend, and promptly launched a startup. It’s about how a big…

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The Accident: Tammie Baird

Tammy Baird had a really bad day walking to high school her freshman year. She was hit by a classmate, and went flying, and lay unconscious. The driver thought he’d killed her. Nearly thirty years later, Jeff Wilson, the man…

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Forget Something?

Forget Something?

Skiing recently near Lake Tahoe I walked into my Holiday Inn hotel bathroom and found the small plaque behind the soap dish pictured above with the catchy phrase, “Forget Something?” Forgetting comes naturally. We forget our keys, our cell phones,…

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