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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Finding Your Ugly Beauties

John Zamora, Evan Lutz, and Zach Nelkin are on a mission to fight food prejudice. Crooked carrots, lumpy potatos, dimpled apples—they’re the ugly ducklings of the produce aisle. Most disfigured produce doesn’t make it to the supermarket. Consumers don’t want…

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Text Entrepreneur

Born in the Sudan, a refugee from that “war torn immigrant experience,” Lull Mengesha was just a toddler when he came to California. His parents wanted him to become a doctor or lawyer, but Lull was drawn to “side projects”:…

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Prototype: Food Truck Style

This is a story about McCall Vollum, a twenty-five year old “not living anywhere” who chucked her high-paying Booz & Company consulting job, flew out for a San Francisco weekend, and promptly launched a startup. It’s about how a big…

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The Accident: Tammie Baird

Tammy Baird had a really bad day walking to high school her freshman year. She was hit by a classmate, and went flying, and lay unconscious. The driver thought he’d killed her. Nearly thirty years later, Jeff Wilson, the man…

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