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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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The Million Dollar Scholar

Imagine an app designed to hook you up, not with a hot date, but with tens of millions of dollars that institutions need to give away every year, an app that just might pay for your college education, and more…

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Why We Hate Taylorism

Picture the Starbucks café at Squaw Valley, California, on a gorgeous summer morning near beautiful Lake Tahoe. It’s Sunday, 9 a.m., and everyone wants their latte or frappuccino. But the two Starbucks employees in the photo above continue blithely washing…

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Moonlighting Startup

Jos Cocquyt quit his dream job designing drones for AeroVironment in 2010, and let the wind take him for an extended kitesurfing adventure with stops in Baja California, Holland, the south of Spain, Morocco, Vietnam, the Philippines, and Brazil. The…

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Finding Your Ugly Beauties

John Zamora, Evan Lutz, and Zach Nelkin are on a mission to fight food prejudice. Crooked carrots, lumpy potatos, dimpled apples—they’re the ugly ducklings of the produce aisle. Most disfigured produce doesn’t make it to the supermarket. Consumers don’t want…

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