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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Memo to Jeff Bezos: You’re Worth $46 Billion. Why Not Spend a Few Million to Design a Decent Interface?

Dear Jeff: You are the fourth richest man on the planet. Today, the world now relies on Amazon to buy everything from vitamins to electronics, to toys and books. But instead of a smooth, intelligent interface, the experience makes me…

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Dirty Diesel: VW’s Unclean Hack

Volkswagen’s stupendously wicked, self-inflicted mortal wound reveals an overlooked fact. Hackers delivered this global harm; hackers who likely worked for Volkswagen; hackers who cranked out this nasty code based on the absurd rationale that they thought they were clever and…

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Startup to ShutDown: What’s Next?

Sarah M. was not the typical candidate for a startup. Until a few months ago, she’d worked extensively in property management, specializing in relocating professional athletes. But then she read about Campus Coliving, a new-fangled housing startup for Millennials (think…

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The Million Dollar Scholar

Imagine an app designed to hook you up, not with a hot date, but with tens of millions of dollars that institutions need to give away every year, an app that just might pay for your college education, and more…

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