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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Think Different

Think about Apple, and Steve Jobs or Steve Wozniak comes to mind because, nearly a quarter century ago, a 33-year-old art director named Craig Tanimoto took the creative leap that changed history. Last week, within the cinder-block walls of a…

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Moonlighting Startup

Jos Cocquyt quit his dream job designing drones for AeroVironment in 2010, and let the wind take him for an extended kitesurfing adventure with stops in Baja California, Holland, the south of Spain, Morocco, Vietnam, the Philippines, and Brazil. The…

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Text Entrepreneur

Born in the Sudan, a refugee from that “war torn immigrant experience,” Lull Mengesha was just a toddler when he came to California. His parents wanted him to become a doctor or lawyer, but Lull was drawn to “side projects”:…

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Prototype: Food Truck Style

This is a story about McCall Vollum, a twenty-five year old “not living anywhere” who chucked her high-paying Booz & Company consulting job, flew out for a San Francisco weekend, and promptly launched a startup. It’s about how a big…

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