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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Designing Nostalgia: The Perfect Club

Today innovation is all about change. We invent and adapt new technologies and businesses to break old molds and forge new directions. But what if the value of your product or service lies in its constancy? What if your brand…

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The Long Goodbye: La Jolla Beach and Tennis Club

Summer is when we break from our hyper-connected lives to stroll the beach, dip our toes in the sea, and step back into a simpler, romanticized past. Nostalgia can be a great motivator, and late this spring, just an hour…

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Summer’s Siren Call

Mary Margaret Stewart skipped math and history for art classes, and upon graduation from high school in Pittsburgh, Pennsylvania, couldn’t get to Europe fast enough. She fell hard for Paris, and for her first love, and that summer abroad became…

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The Ageless Innovator

Barbara Beskind works at IDEO on projects that help the elderly. She’s 91. IDEO has long broken ground on novel ways to inspire radically new products and services. While the results can sometimes seem like magic, the secret is often…

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