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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Ready, Set, Launch Party

The destination is 1355 Market, home to Twitter, neighbor to Uber, the end point on a long snaking line of partygoers checking in for swag. Handed our compulsory logo t-shirts and swiped through to the elevators, we are whisked up…

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Whack-a-Bot: Fighting Fake News

To prove that you’re human on the internet, you’re often forced to play quirky games – spotting cats or identifying street signs among a tableau of random images. Captcha, the often irritating internet puzzle, has been the most common way…

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Apple in a Box: Unwrapping the Future

The colossal blue box commands the corner of Burlingame Avenue and Park Road, each towering facade marked with the icon of the world’s largest and perhaps most recognizable corporation. Yes, the quintessential blend of design, hardware, style and experience called…

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Business: The Greatest Game

The proud mom in the front row was telling me all about her son. Nick Martitsch was about to compete in a prestigious collegiate event. This wasn’t football, baseball or basketball. It was pitch day, a contest where young entrepreneurs…

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