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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Design Thinking: The Perfect Interface

Modern life is the interface, the space where you engage, buy, and say yes. It’s the highly designed screen on your smartphone, tablet, laptop, or kiosk. It’s how a store coaxes you to part with your money through conscientious design,…

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Apple’s Surprise Innovation: Membership

What’s Apple’s latest, greatest innovation? Not the iPad Pro. Not the revamped Apple TV. Definitely not the rumored iCar. It’s something much simpler and far-reaching, something likely to earn the company tens of billions more in revenue in the coming…

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How to Kill Your Brand: Death by Apology

“Fail often to succeed faster sooner,” is a core IDEO saying that goes to the nub of innovation. Take chances, prototype, tear it all up, and start again. But what about when your company really screws up? What about when…

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Dirty Diesel: VW’s Unclean Hack

Volkswagen’s stupendously wicked, self-inflicted mortal wound reveals an overlooked fact. Hackers delivered this global harm; hackers who likely worked for Volkswagen; hackers who cranked out this nasty code based on the absurd rationale that they thought they were clever and…

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