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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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The Generosity Principle

We own two cars, and I get each washed two to three times per month at an average price per wash of $20.00. This adds up to $1,400+ a year at my favorite car wash – the one I’ve been…

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Take Five, Japanese-Style

There are thousands of shrines all over Japan, from the middle of a bustling Tokyo street, to the farthest outlying corners of the country. In an island nation where humanity is tightly packed into urban spaces, the shrine is a…

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Startup Camp (Part 1)

Divorce and summer camp do not typically spring to mind when we think of entrepreneurs. But Steve Susskind turned those radically different seminal experiences into grist for his life’s work. Today, he’s leading an unusual organization that excels in prototyping,…

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Chocolate Happiness

An apple a day is so yesterday. Instead, why not eat a chocolate bar everyday? Yes, take something bad and make it good. Not just any chocolate bar, but a probiotic-infused chocolate bar. What’s happening here? Treats are being crossed…

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