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Monthly Archives: November 2020

Stage Seven: The Scale

Scale is the entrepreneur’s Holy Grail, the stage when results can rocket. The crucial, earlier steps in the Arc have prepared you now to channel your vision and ambition into ever bolder actions. Scale is where you discover the size…

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Stage Six: The Test

Welcome to The Test. You’ve reached the pivotal trial of your idea, product or project. Battle-tested entrepreneurs live for this stage. The thrill and high stakes of The Test are why, when they do finally succeed – even after failing…

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Stage Five: The Money

Most founders wake up to the harsh reality that they are selling confidence. The poise that attracts followers, the coolness to stand up in front of a crowd, and the contagious conviction that their product will be a hit. The…

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Stage Four: The Launch

There has rarely been a better time to launch than now – right in the middle of this pandemic. “America has suddenly recovered its entrepreneurial mojo,” wrote The Economist recently in a stunning report documenting a massive number of “high-propensity”…

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