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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

Click on the icons to search the different categories.



SmartUp is a collective effort. Quality is our goal, and our stories aim to be unique, well-written, and professionally edited and researched.

We are:

Founder and Visionary Jonathan Littman, the co-author of The Art of Innovation and Ten Faces of Innovation. You can check out my extended bio here.

Special thanks to our technically astute Editor-in-Chief Susanna Camp (formerly of Wired Digital, Outside Online, and PCWorld), our web and icon designer Nicholas Petersen, our contributing writers Michael Walker (formerly of the LA Times and Hollywood Reporter, and author of Laurel Canyon) and Eric Wang, a USF undergrad with sharp technical acuity and a knack for describing new technologies.

Brian Hertzog was our first technical lead and Marc Hershon the naming and branding whiz has been superb at supplying catchy headlines (Marc also coined the BlackBerry). Cyrus Gill, a gifted former student in my class at USF (now at Twitter), was our first intern. Haosheng Wang, another USF find, has been extraordinary in translating many of our stories into Mandarin.

SmartUp will be delivering some major enhancements in 2017, with Nicholas Petersen’s technical skills, and the inspiration and assistance of my first intern squad, Team Vitality. I’m expecting great things from Allie Proctor, Eric Wang, and Jenny Sink of USF.

With all these creative and hard-working individuals. SmartUp has grown faster than I could have imagined (with thousands of weekly page views). In our year and a half we’ve published more than 90 SmartUps – bite-sized, professionally written and edited case studies on entrepreneurship and innovation. Stay tuned. We’ll soon be offering some unique resources, including featuring some of the world’s best startup incubators and accelerators, accented with the beautiful drawings of my former student, Andreanna Woodhams, USF class of 2017.

I’m proud to say that nothing like SmartUp exists. Our growing database of stories and mini-case studies is a unique resource for individuals and corporations exploring innovation, as well as students studying entrepreneurship and innovation in high school, college, and graduate programs.

Enjoy. Explore. Please share any thoughts or insights.


Want to know how the site works? Here are the ten SmartUp categories:

icon-eye-1“See” –  Customer inspirations from smart observations and well-designed anthropology.

icon-bandaid-1“Hurt”  – Develop empathy for your daily pains and frustrations for great product ideas.

icon-house-1“Dwell” –  Seek out places, communities, and people to exchange and nourish ideas.

icon-bee-1“Cross-Pollinate” – Combine cultures, industries, and concepts to spark insights and new products.

icon-lab-1“Prototype” – Practice rapid prototyping and experimenting with ideas, teams and projects.

icon-tree-1“Immerse” – Rediscover essential truths through immersive experiences in nature and the world.

icon-present-1“Give” – Share ideas, resources, and energy to cultivate an attitude of entrepreneurship.

icon-flat-tire-1“Fail” –  Risk failure, and when you do fail (and everyone does), look to learn from it.

icon-ball-1“Play” – Seek fun and fresh experiences to inspire yourself and new ideas.

icon-remember-1“Remember”Reimagine the old to form new products and innovations.




Jonathan Littman