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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Tark Abed of Mighty Studios

Skating into the Future of Design

Tark Abed totally digs skateboarding. Testing his boundaries, tuning into his surroundings, moving and pivoting on the fly: “doing it differently, learning and moving forward. That’s a metaphor for life,” he says, “and also a powerful metaphor for the design…

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Amber Spencer

Paving the Way for Women in Motorcycling, with Amber Spencer

Amber Spencer was practically born with wheels. Her father owned a trucking company, loved watching Formula One racing, drove a motorcycle, and was thrilled to share all these passions with his daughter. Spencer started go-kart racing at age 5, and…

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Flying On the Road, with Untitled Motorcycles Co-Founder Hugo Eccles

Hugo Eccles grew up with a “petrol-head” amateur race car driver dad who ignited his passion for cars and motorcycles. When Eccles wasn’t “running wild” in the bucolic English countryside, he sketched cars with his grandmother, the prelude to his…

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Are You Ready for the Metaverse Wars?

To write this story about the metaverse, I first had to tear myself away from reading Ready Player One, which is all about, well, the metaverse. Set in 2045, this prescient 2014 sci-fi novel describes a world in which, having…

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