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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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When Halftime Ends: The Future of Sports

As we emerge from the cocoon of winter and shelter-in-place, many of us amateur athletes and armchair sports fans are burning to know: what will happen to sports? Where can rule changes save our sports heroes from danger? Which games…

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Reinventing Storytelling: Immersive Narrative

What’s in a story?  Do the traditional elements of the story change in a mixed-reality setting? And, how can storytelling evolve to deliver compelling narrative experiences on new technical platforms? A deep dive into the mechanics of building immersive environments…

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Why Every Startup Needs To Sell Lemonade

The Stanford Launchpad startup teams circled around adjunct professors Perry Klebahn and Jeremy Utley in the d.school’s Studio One. On the central whiteboard each of the dozen squads had penned their startup sales. The professors then laid down two long…

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Night of Ideas and Tech

Bold intellectualism and philosophy lit up San Francisco this weekend on a French-inspired giant stage.  The Night of Ideas, sponsored by the French Embassy, MoMA, and the SF Public Library, featured a full slate of panels and performances by diverse…

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