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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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What Kind of Entrepreneur Are You?

What’s your entrepreneurial archetype and how might that accelerate your journey? Are you a Maker, Visionary, or Outsider? This question is at the heart of our new book, The Entrepreneur’s Faces, a human-centric model that helps individuals and teams excel….

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Jonathan Littman and Anne Cocquyt

The Idea Hunt: The GUILD Academy

Ideate. Prototype. Launch. Can you train your brain to think more creatively? To spot and jump on opportunities? Absolutely. We just finished teaching Creativity, Innovation and Applied design to international students at the University of San Francisco. By the end…

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Reinventing Storytelling: Immersive Narrative

What’s in a story?  Do the traditional elements of the story change in a mixed-reality setting? And, how can storytelling evolve to deliver compelling narrative experiences on new technical platforms? A deep dive into the mechanics of building immersive environments…

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Workshopping the Workshop in Portugal, Paris and SF

Three weeks of delivering labs in three countries for seven clients hailing from four different nations. Yes, we’ve been busy – in Aveiro, Portugal, in Paris, France, and finally back home in San Francisco, California – planting the seeds of…

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