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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Smarter Buildings Saving Energy … and the Planet, with Mark Chung

Mark Chung had checked off all the boxes in a successful career. Status, power, money: he had them all in his corporate engineering job. Until one day, he wanted more. Working for a single company wasn’t going to help solve…

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Putting the Human in Human-Computer Interaction, with Carlos Moreira

The promise of technical advancement brings new risks. For all the wonders of artificial intelligence, robotics, genetic engineering, quantum computing, and other leaps into the “fourth industrial revolution,” malicious actors abound. Facebook’s algorithms manipulate users. Uber’s code shortchanges drivers. Scammers…

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Miko Matsumura and others at Crypto Underground event

Crypto Degenerates and the Future of NFTs

Last week’s Crypto Underground extravaganza promised to predict the future of Web3: “NFTs: Punks vs Apes or Punks and Apes – Where is it all going?” Drinks and hors d’oeuvres were free and plentiful as the crowd of 200 began…

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Are You Ready for the Metaverse Wars?

To write this story about the metaverse, I first had to tear myself away from reading Ready Player One, which is all about, well, the metaverse. Set in 2045, this prescient 2014 sci-fi novel describes a world in which, having…

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