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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Bypassing the Waze Maze

“The minutes once gained by using Waze dwindled to seconds or disappeared. Traffic throughout L.A. worsened, and Waze, in particular, with its rebellious brand built on diverting drivers onto side streets, created what transportation wonks call “negative externalities”—and not just…

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Redefining Success: Humanizing Tech

What does success mean to you? Showing up. Building things that become useful to people in ways you never imagined. Empowering others. These were a few of the answers shared by guests at our spirited “Redefining Success” series opener last…

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Fluid Innovation

Joel Heath knocked it out of the park with his first crowdfunded product campaign launch a few years ago. Indiegogo backers poured more than half a million dollars into the FluidStance Level, a beautifully designed, carefully engineered surfboard-like standing platform…

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Startup Summer Camp

Summer’s here in San Francisco. Fog blankets the city. You can see it, smell it, and feel it in the air. Tourists from all over the world foolishly think “California” and arrive wearing shorts and t-shirts, only to find themselves…

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