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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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The Accidental: Mait Müntel

Chasing your dreams is the bold mark of an Accidental. The classic archetype with the familiar but strikingly individual origin story. The Accidental starts with a passion project, that all-consuming obsession that was never designed to become a full-time gig….

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The Evangelist: Uwe Diegel

Every team needs an Evangelist, that charismatic individual who through imagination and story propels ideas to fresh heights. Uwe Diegel of Paris shows us how you too can excel in this pivotal role. Perhaps you saw Uwe at Web Summit…

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The Outsider: Daniel Lewis

The Outsider: Silicon Valley’s most storied archetype. The brash entrepreneur with the chutzpah to reinvent a product or an industry. Hitch a ride on the journey of a young man who might be you or me. Daniel Lewis began on…

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The Conductor: Carlos Muela

The platform is the Holy Grail in the world of startups and tech. Create the right, sticky elements, build and support your community, and boy can you scale. It all starts with someone we call the Conductor. I first met…

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