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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Enter the Unconference

We all know that hemmed-in feeling. Tech events that put us in a box, stick us in the predefined role of “the audience,” and exclude us from any real creative, participatory role. Tired of being force-fed canned lectures from vendors…

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Design Thinking for the Apocalypse

Quality of life in the San Francisco Bay Area is now seen in a number. The devastating and deadly fires trained a good chunk of California to begin the day by checking the AQI. For the last two weeks, people…

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Wanna Play a Game? Take the Startup Test

Goodbye, pitches. Hello, WIT Test! Last week at Europe’s giant Web Summit conference in Lisbon, where more than 1,800 startup hopefuls from dozens of countries convened to share their dreams with the world, we prototyped our new diagnostic to assess…

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Nike Designer Tinker Hatfield on the Future of Shoes

Tinker Hatfield, the legendary Nike shoe designer and master storyteller, was owning his moment on the stage at the WIRED25 conference in San Francisco, pulling his rapt audience along. If you value innovators, entrepreneurs, or people who do extraordinary things,…

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