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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Rules for the New Unpredictable

Rules have become a pandemic flashpoint, the underbelly of the hugely important question of how and when stores and businesses should reopen. Epidemiologists and government officials dominate the debate, but what about other voices? Artists and legendary entrepreneurs have always…

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Innovate for Our New Unpredictable

A White House engulfed in chaos – with aides to Trump and Pence testing positive – foreshadows a tricky path to reopening the US economy. Entire business sectors that just two months ago were selling popular products and services are…

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When Halftime Ends: The Future of Sports

As we emerge from the cocoon of winter and shelter-in-place, many of us amateur athletes and armchair sports fans are burning to know: what will happen to sports? Where can rule changes save our sports heroes from danger? Which games…

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Portugal’s Entrepreneurs Flatten the Curve

Bordered by its beleaguered neighbor Spain and too close for comfort to other European nations struggling with the coronavirus crisis, Portugal would seem to be confronting a difficult predicament. This beautiful, beloved country with old-world charm, fabulous beaches and contemporary…

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