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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Wanna Play a Game? Take the Startup Test

Goodbye, pitches. Hello, WIT Test! Last week at Europe’s giant Web Summit conference in Lisbon, where more than 1,800 startup hopefuls from dozens of countries convened to share their dreams with the world, we prototyped our new diagnostic to assess…

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Nike Designer Tinker Hatfield on the Future of Shoes

Tinker Hatfield, the legendary Nike shoe designer and master storyteller, was owning his moment on the stage at the WIRED25 conference in San Francisco, pulling his rapt audience along. If you value innovators, entrepreneurs, or people who do extraordinary things,…

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Need a JetNap or a JetLift? Sleep Innovation to the Rescue

The executives from Portugal were in high spirits after a fun exploration activity at San Francisco’s Ferry Building. The goal was to find examples of great user experiences, cross-pollination, and customer empathy, and they hurried back to the Hyatt Regency…

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Brilliantly Made Surfs the Circular Economy

Max came of age in a Willie Wonka-style sneaker laboratory, the son of one of Phil Knight’s early Nike product managers. Home was Manhattan Beach, ground zero for California’s brash surfing culture. The house next door was just the first…

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