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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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How to Pitch Your Startup

You may be surprised to hear it, but there’s never been a better time to pitch your startup. And for that, you can thank the pandemic. Entrepreneurship is being driven by massive layoffs and the realization by savvy business people…

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How to Launch Your Startup in 2021

Now is the time to scratch that entrepreneurial itch. We’re riding a new business wave, with record numbers of new businesses launching in 2020. Founders are responding to fresh demands emerging during the pandemic. And soon, promising vaccines may provide another reason…

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Stage Seven: The Scale

Scale is the entrepreneur’s Holy Grail, the stage when results can rocket. The crucial, earlier steps in the Arc have prepared you now to channel your vision and ambition into ever bolder actions. Scale is where you discover the size…

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Stage Six: The Test

Welcome to The Test. You’ve reached the pivotal trial of your idea, product or project. Battle-tested entrepreneurs live for this stage. The thrill and high stakes of The Test are why, when they do finally succeed – even after failing…

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