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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Design Thinking: The Perfect Interface

Modern life is the interface, the space where you engage, buy, and say yes. It’s the highly designed screen on your smartphone, tablet, laptop, or kiosk. It’s how a store coaxes you to part with your money through conscientious design,…

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The Man Who Named the BlackBerry

Entrepreneurs and startups face the challenge sooner or later, what are we going to call it? The web is full of amateur advice, not to mention plenty of lousy names for products, apps or companies. The path to a cool…

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Bite Me: Bringing Italy to America

Jordan Schuster is a wiry, intense man who loves and dreams about chocolate, a man who wants to be “in that inspirational creative space” that feeds his hunger to design new foods and imagine new flavors, a man who knows…

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