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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Bite Me: Bringing Italy to America

Jordan Schuster is a wiry, intense man who loves and dreams about chocolate, a man who wants to be “in that inspirational creative space” that feeds his hunger to design new foods and imagine new flavors, a man who knows…

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Ice Cream Cross

Cross an ice cream cone with fine sliced meat and you get Boccalone’s “world famous” Salumi Cone. Find this apt cross-pollination spiced with prototyping at San Francisco’s entertaining Ferry Building. What better way to sample some of Boccalone’s savory sliced meats, and…

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The Literary Car Wash

Innovation can happen anywhere – even in a car wash. Jeff and Holly Coplin and Matt Broderick are not the sort you’d expect to be in the car wash business. Matt and Jeff shared a fence growing up and their…

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Bike Paths That Power Homes

What if bike paths could generate energy or empty shipping containers could be transformed to grow lettuce? Forward-thinking innovators find nuggets in the neglected and forgotten. They have a knack for repurposing everyday items. Local government teamed up with Dutch…

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