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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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The Man Who Named the BlackBerry

Entrepreneurs and startups face the challenge sooner or later, what are we going to call it? The web is full of amateur advice, not to mention plenty of lousy names for products, apps or companies. The path to a cool…

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Bite Me: Bringing Italy to America

Jordan Schuster is a wiry, intense man who loves and dreams about chocolate, a man who wants to be “in that inspirational creative space” that feeds his hunger to design new foods and imagine new flavors, a man who knows…

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Ice Cream Cross

Cross an ice cream cone with fine sliced meat and you get Boccalone’s “world famous” Salumi Cone. Find this apt cross-pollination spiced with prototyping at San Francisco’s entertaining Ferry Building. What better way to sample some of Boccalone’s savory sliced meats, and…

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The Literary Car Wash

Innovation can happen anywhere – even in a car wash. Jeff and Holly Coplin and Matt Broderick are not the sort you’d expect to be in the car wash business. Matt and Jeff shared a fence growing up and their…

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