You may be surprised to hear it, but there’s never been a better time to pitch your startup. And for that, you can thank the pandemic. Entrepreneurship is being driven by massive layoffs and the realization by savvy business people and mature corporate veterans that the crisis also offers opportunities. Nimble startups and new ventures are seizing upon once-in-a-generation changes in trends and consumer habits with extraordinary potential.

The need for social distancing has shifted pitches to Zoom, a great democratizer for entrepreneurs of all ages. So, it’s easier than ever to get an audience for your pitch.

The wave of digital pitching has been fruitful for older and younger founders alike, first-timers and serial entrepreneurs. Founders in their fifties and sixties often bring extra talents: the ability to extensively research and prepare, and the maturity to understand that pitching is about building a relationship. (Read more.)

(This article was originally published in the January 11, 2021 edition of PBS NextAvenue.)