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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Metromile: Empathy By Design

When you think of car insurance, design thinking and customer empathy don’t exactly leap to mind. More likely, you recall inflated premiums and deductibles, the dreaded submission of interminable forms, and aggressive jousting with bureaucratic claims departments. But Metromile, a…

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Startup Santa Barbara: Beauty and Brains

Santa Barbara, the stunningly beautiful California Central Coast city of 90,000, just 100 miles north of Los Angeles, is putting itself on the startup map. Hundreds of entrepreneurs, mentors and financiers are lending the human spark, technical knowhow, and capital…

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The Future Now: Worlds Fair Nano San Francisco

Plugging into trance-inducing states, playing full-body VR Pong, and zipping about on electric longboards and sci-fi-themed art vessels, thousands of geeks and tech enthusiasts convened in San Francisco for a taste of the Digital Now, while on stage, speakers shared…

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Tech Clashes with Politics in the Trump Era

The night before the coronation known as the United States Presidential Inauguration, one of tech’s power couples held forth on the future of digital government in the Trump era. Jen Pahlka, former Deputy Chief Technology Officer of the United States,…

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