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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Stylish Performance: From Basketball Shoes to Teslas

Nike was facing a big problem in 2007. Sales of basketball shoes had plunged by 70% and they needed a solution – fast.  So they did what Nike does best, made cool shoes that challenged conventions. The release of the…

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Out-of-the-Book Thinking: How a Hungarian E-Publisher is Breaking the Rules

Budapest is the last place you’d expect to drive the future of publishing, more than 4,000 miles from Manhattan and even farther from San Francisco. Three years ago, no one could have predicted that an e-book pioneer with global ambitions…

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Future Intelligence: Made in Silicon Valley

While Elon Musk shared dark doubts about our ability to control the genie that is Artificial Intelligence, big AI and data dogs from Microsoft, Google, Amazon and upstarts descended upon Santa Clara last week to deliver a call to action:…

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Apple in a Box: Unwrapping the Future

The colossal blue box commands the corner of Burlingame Avenue and Park Road, each towering facade marked with the icon of the world’s largest and perhaps most recognizable corporation. Yes, the quintessential blend of design, hardware, style and experience called…

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