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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Sketching The Future: Toyota’s Secret Design Center

Bob Mochizuki, the lead designer at Calty, Toyota’s secret design center, passes among us like a proctor. He’s given us sketchpads and pencils and told us to start drawing simple shapes. Speed, not precision, he tells us, will yield the…

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Founders Space Goes Big In China

Steve Hoffman’s long, strange, and successful track record includes colorful stints – as a Hollywood development executive in Los Angeles, designer with Sega Enterprises in Tokyo, founder of an interactive television production company and small computer gaming firm, and now, nurturing…

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Innovation Gets A Lesson In Guanxi

My first night in Shanghai began with an exchange of presents: I brought a copy of one of my books translated into Chinese, while my host gave me a beautifully wrapped cloth box bearing a single, elegantly crafted tea cup….

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Think Small To Scale In Shanghai

Steve Hoffman, the genial “captain” of Founders Space, hands me his smartphone to snap some pics and takes to the mega stage to spin a fantastic, futuristic vision of technology and next generation business. Forty minutes later, he hands me the…

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