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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Chocolate Happiness

An apple a day is so yesterday. Instead, why not eat a chocolate bar everyday? Yes, take something bad and make it good. Not just any chocolate bar, but a probiotic-infused chocolate bar. What’s happening here? Treats are being crossed…

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Fast Food Gets Boozy

Want a rich bottle of Pinot with that burger? A smooth Sauvignon Blanc with that Protein Bistro Box? Just like that, fast food and fast coffee joints are crossing traditional barriers and tapping our growing thirst for wine and beer….

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The Man Who Named the BlackBerry

Entrepreneurs and startups face the challenge sooner or later, what are we going to call it? The web is full of amateur advice, not to mention plenty of lousy names for products, apps or companies. The path to a cool…

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Bite Me: Bringing Italy to America

Jordan Schuster is a wiry, intense man who loves and dreams about chocolate, a man who wants to be “in that inspirational creative space” that feeds his hunger to design new foods and imagine new flavors, a man who knows…

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