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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Ground Control to Rocket Men: Make Solar Planes Not Toxic Spaceships

If only Richard Branson, Jeff Bezos and Elon Musk had stood next to us on the cliffs and marveled at the promise etched in the sky. We waited and waited and waited and then a tiny line appeared high above,…

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So You Want To Be Chosen? Ellen and David’s Hot App

The man behind Chosen wants to celebrate youth’s fascination with video, gaming and social media by empowering them with tools for self-expression. Chosen is about how everyone wants to be a star, about including young fans in that journey, about…

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Nike’s Self-Lacing Shoes: Innovation 5,000 Years in the Making

Today, most athletic shoes employ a lacing technology only marginally improved upon since 3300 BCE, when Ötzi the Iceman bound his bearskin and deer hide shoes with strips of bark. Nike has been focusing on that five-millennium innovation gap for…

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Do It On The Road: Five Creative Thinkers Share Their Ideation Strategies

You do it on the road. Crossing San Francisco Bay in a ferry boat. Sitting with friends in a crowded café, or walking through the Getty museum. You ruminate. Ideate. Get in the space for your next great idea. Creative…

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