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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Stage Two: The Shift

Ideas are a dime a dozen in Silicon Valley. What counts is how fast you jump on the opportunity. We call this stage in the entrepreneurial journey the Shift. The Shift is a fundamental move from thinking to doing. Simply…

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The Accidental: Mait Müntel

Chasing your dreams is the bold mark of an Accidental. The classic archetype with the familiar but strikingly individual origin story. The Accidental starts with a passion project, that all-consuming obsession that was never designed to become a full-time gig….

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The Evangelist: Uwe Diegel

Every team needs an Evangelist, that charismatic individual who through imagination and story propels ideas to fresh heights. Uwe Diegel of Paris shows us how you too can excel in this pivotal role. Perhaps you saw Uwe at Web Summit…

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The Athlete: Joel Heath

Strong, hard-driving, and ready for action, the Athlete is the entrepreneurial type no startup can live without. Athletes dig in when the competition heats up. They’re great at juggling a blizzard of tasks and think nothing of mastering something new…

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