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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Designing Moods

Product design – from the Tesla, to the iPhone, to the Nest thermostat, makes life bubble and shine. It’s thrilling to see and touch something new, different, and aesthetically charming. Remember the last time you bought something just because you…

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Parking Lot of Dreams (Part One)

He began at the age of eight years old cleaning up in a couple of Spanish restaurants in San Francisco’s Mission district. By fourteen, he was a waiter. By seventeen, he had risen to manager, and might very well have…

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Think Different

Think about Apple, and Steve Jobs or Steve Wozniak comes to mind because, nearly a quarter century ago, a 33-year-old art director named Craig Tanimoto took the creative leap that changed history. Last week, within the cinder-block walls of a…

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Moonlighting Startup

Jos Cocquyt quit his dream job designing drones for AeroVironment in 2010, and let the wind take him for an extended kitesurfing adventure with stops in Baja California, Holland, the south of Spain, Morocco, Vietnam, the Philippines, and Brazil. The…

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