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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Why Every Startup Needs To Sell Lemonade

The Stanford Launchpad startup teams circled around adjunct professors Perry Klebahn and Jeremy Utley in the d.school’s Studio One. On the central whiteboard each of the dozen squads had penned their startup sales. The professors then laid down two long…

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Night of Ideas and Tech

Bold intellectualism and philosophy lit up San Francisco this weekend on a French-inspired giant stage.  The Night of Ideas, sponsored by the French Embassy, MoMA, and the SF Public Library, featured a full slate of panels and performances by diverse…

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The CES Party List

The Consumer Electronics Show is upon us. Double the population of Palo Alto is headed to Las Vegas this week for CES, arguably the world’s largest annual migration of geeks. Each day some 180,000 techies will have two primary thoughts…

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Wanna Play a Game? Take the Startup Test

Goodbye, pitches. Hello, WIT Test! Last week at Europe’s giant Web Summit conference in Lisbon, where more than 1,800 startup hopefuls from dozens of countries convened to share their dreams with the world, we prototyped our new diagnostic to assess…

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