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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Startup Camp (Part 1)

Divorce and summer camp do not typically spring to mind when we think of entrepreneurs. But Steve Susskind turned those radically different seminal experiences into grist for his life’s work. Today, he’s leading an unusual organization that excels in prototyping,…

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Parking Lot of Dreams (Part Two)

Carlos Muela feared no one would come. The quick opening he’d anticipated for SoMa StrEat Food Park had dragged into months, then a year. No income but massive bills for rent, architecture, infrastructure, and improvements piling up. “It was a…

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Designing Moods

Product design – from the Tesla, to the iPhone, to the Nest thermostat, makes life bubble and shine. It’s thrilling to see and touch something new, different, and aesthetically charming. Remember the last time you bought something just because you…

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Parking Lot of Dreams (Part One)

He began at the age of eight years old cleaning up in a couple of Spanish restaurants in San Francisco’s Mission district. By fourteen, he was a waiter. By seventeen, he had risen to manager, and might very well have…

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