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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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New Year’s Inspiration

Let’s face it. New Year’s Resolutions are pretty useless. Not much room for fast-prototyping and pivoting when you set an all-or-nothing ultimatum. In most cases, you’re asking for failure. Instead, we offer an upbeat, action-oriented alternative. If you want to…

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Creativity by Design

This past year we’ve come full circle on the research we started two years ago when we embarked on an extended European journey of exploration that spawned our upcoming book The Entrepreneur’s Faces. In the fall of 2017, we befriended the…

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What Kind of Entrepreneur Are You?

What’s your entrepreneurial archetype and how might that accelerate your journey? Are you a Maker, Visionary, or Outsider? This question is at the heart of our new book, The Entrepreneur’s Faces, a human-centric model that helps individuals and teams excel….

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Jonathan Littman and Anne Cocquyt

The Idea Hunt: The GUILD Academy

Ideate. Prototype. Launch. Can you train your brain to think more creatively? To spot and jump on opportunities? Absolutely. We just finished teaching Creativity, Innovation and Applied design to international students at the University of San Francisco. By the end…

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