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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Stage Six: The Test

Welcome to The Test. You’ve reached the pivotal trial of your idea, product or project. Battle-tested entrepreneurs live for this stage. The thrill and high stakes of The Test are why, when they do finally succeed – even after failing…

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Stage Five: The Money

Most founders wake up to the harsh reality that they are selling confidence. The poise that attracts followers, the coolness to stand up in front of a crowd, and the contagious conviction that their product will be a hit. The…

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Stage Four: The Launch

There has rarely been a better time to launch than now – right in the middle of this pandemic. “America has suddenly recovered its entrepreneurial mojo,” wrote The Economist recently in a stunning report documenting a massive number of “high-propensity”…

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Stage Three: The Place

The pandemic has upended our notion of Place. When remote work threatens to make geography obsolete, what is the value of a physical ecosystem of startups, talent, investors, and the institutions that support them? Place can also be virtual. A…

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