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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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The Startup Coaching Playbook

The biggest challenge for a startup founder is knowing where to focus. You’ve got to pitch investors, target the right customer, hone your business model and raise critical funding just in time. Your team is lean, the margin of error…

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How to Pitch Your Startup

You may be surprised to hear it, but there’s never been a better time to pitch your startup. And for that, you can thank the pandemic. Entrepreneurship is being driven by massive layoffs and the realization by savvy business people…

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How to Launch Your Startup in 2021

Now is the time to scratch that entrepreneurial itch. We’re riding a new business wave, with record numbers of new businesses launching in 2020. Founders are responding to fresh demands emerging during the pandemic. And soon, promising vaccines may provide another reason…

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What’s Your 2021 Reset?

Six months ago we launched an experiment to counter covid isolation with collaboration and community. Inspired by the Black Swan author Nassim Nicholas Taleb, we called it The Reset Club. It was a prototype. A hazy idea that colleagues and…

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