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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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The Accident: Tammie Baird

Tammy Baird had a really bad day walking to high school her freshman year. She was hit by a classmate, and went flying, and lay unconscious. The driver thought he’d killed her. Nearly thirty years later, Jeff Wilson, the man…

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The Literary Car Wash

Innovation can happen anywhere – even in a car wash. Jeff and Holly Coplin and Matt Broderick are not the sort you’d expect to be in the car wash business. Matt and Jeff shared a fence growing up and their…

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Rejection Therapy: Prototype Failure

One lonely night not long ago, Jason Comely was where we all end up at some point in our lives: feeling sorry for himself. The deck seemed stacked against him. Nine months earlier, his wife had left him for a…

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Forget Something?

Forget Something?

Skiing recently near Lake Tahoe I walked into my Holiday Inn hotel bathroom and found the small plaque behind the soap dish pictured above with the catchy phrase, “Forget Something?” Forgetting comes naturally. We forget our keys, our cell phones,…

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