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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Game or Job? The Crypto Play-to-Earn Model

How can you escape the harsh reality of living through the pandemic? For many of us, the answer is games. Plugging into an alternate universe offers instant psychic and emotional vacations. We can try on new identities, connect with others,…

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How to DAO

Everyone’s talking about DAOs. We’ll get to the Whys and the Hows in this conversation (part three of our Web3 series) with media inventor Ron Martinez, but first we’ll start with the What. Susanna: What’s a DAO? Ron: DAO stands…

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Blockchain Trilemma

Web3: The Blockchain Trilemma and the Road to Scale

Susanna: Let’s talk about Web3. There’s an emerging 1-2-3 narrative for defining this exciting evolution. That is, Web1 was read, Web2 was write, and Web3 is own. Give us a sense of the progression from the early Web, particularly with…

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NFTs, The New Commerce Primitive

NFTs, Web3, DAOs, Blockchain … what does it all mean? Why should we care? There’s a firehose of information coming at us every day, from mainstream media trying to wrap their heads around what’s salient, to crypto-Twitterati taking us down…

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