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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Memo to Jeff Bezos: You’re Worth $46 Billion. Why Not Spend a Few Million to Design a Decent Interface?

Dear Jeff: You are the fourth richest man on the planet. Today, the world now relies on Amazon to buy everything from vitamins to electronics, to toys and books. But instead of a smooth, intelligent interface, the experience makes me…

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What Stand Up Paddling Taught Me About Innovation

Even the nimblest among us plateau. Just when you think you can’t improve, it’s time to innovate. That’s why on this October morning I’m lying on my back, embarking on a kinetic adventure. The water below is flat as a…

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Design Thinking: The Perfect Interface

Modern life is the interface, the space where you engage, buy, and say yes. It’s the highly designed screen on your smartphone, tablet, laptop, or kiosk. It’s how a store coaxes you to part with your money through conscientious design,…

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Apple’s Surprise Innovation: Membership

What’s Apple’s latest, greatest innovation? Not the iPad Pro. Not the revamped Apple TV. Definitely not the rumored iCar. It’s something much simpler and far-reaching, something likely to earn the company tens of billions more in revenue in the coming…

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