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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Nike’s Self-Lacing Shoes: Innovation 5,000 Years in the Making

Today, most athletic shoes employ a lacing technology only marginally improved upon since 3300 BCE, when Ötzi the Iceman bound his bearskin and deer hide shoes with strips of bark. Nike has been focusing on that five-millennium innovation gap for…

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Sharapova vs. Steph Curry: Why We’re Dopes

She’s strong, beautiful, and the world’s highest paid female athlete. She’s not been playing fair, and here’s why you should care. Maria Sharapova took the dark, easy path to fame and riches, and for every entrepreneur hoping to hit the…

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Do It On The Road: Five Creative Thinkers Share Their Ideation Strategies

You do it on the road. Crossing San Francisco Bay in a ferry boat. Sitting with friends in a crowded café, or walking through the Getty museum. You ruminate. Ideate. Get in the space for your next great idea. Creative…

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How Do You Ideate?

A big part of coming up with ideas is thinking about how to come up with ideas – whether you are dreaming up the next great app or business idea, starting a story, or initiating a new project. Walking was…

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