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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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So You Want To Be Chosen? Ellen and David’s Hot App

The man behind Chosen wants to celebrate youth’s fascination with video, gaming and social media by empowering them with tools for self-expression. Chosen is about how everyone wants to be a star, about including young fans in that journey, about…

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Design Thinking The Apple Store

My iPhone 6 went funky on me last week, a product failure that sent me running to my local Apple store. My phone’s speaker was on the fritz, and callers’ voices were tinny. Moreover, “Jon, are you there?” wasn’t a…

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Millennial Girl Meets Gen Z

Born in the media spotlight, Colleen Broomall was already interviewing celebrities in Manhattan when she was still in her teens. If you’re wondering why you should give a damn about this former child TV actor, listen up. This 32-year-old co-founder…

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Goldilocks at the Surf Shop

I’m a girl who likes a certain amount of attention when shopping. Not so much attention that I feel crowded right out of the shop, not so little that I feel neglected and can’t figure out how to spend money,…

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