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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Text Entrepreneur

Born in the Sudan, a refugee from that “war torn immigrant experience,” Lull Mengesha was just a toddler when he came to California. His parents wanted him to become a doctor or lawyer, but Lull was drawn to “side projects”:…

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Bite Me: Bringing Italy to America

Jordan Schuster is a wiry, intense man who loves and dreams about chocolate, a man who wants to be “in that inspirational creative space” that feeds his hunger to design new foods and imagine new flavors, a man who knows…

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Prototype: Food Truck Style

This is a story about McCall Vollum, a twenty-five year old “not living anywhere” who chucked her high-paying Booz & Company consulting job, flew out for a San Francisco weekend, and promptly launched a startup. It’s about how a big…

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The Five-Foot Traveler

What do you do if your freshman year at college is miserable, ruined by loud, rude roommates who make it impossible to study, let alone sleep? Sarah Gallo applied to a sophomore study abroad program in Florence, Italy, and changed…

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