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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Think Different

Think about Apple, and Steve Jobs or Steve Wozniak comes to mind because, nearly a quarter century ago, a 33-year-old art director named Craig Tanimoto took the creative leap that changed history. Last week, within the cinder-block walls of a…

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Summer Smarts: Creative Travel

Twain did it. So did Ernest Hemingway. Not to mention Jack London, George Orwell, and, more recently, Pico Iyer. Travel, that is, designed to restore your creative flow and free you to stumble upon unlikely inspirations. Writers in particular have…

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Moonlighting Startup

Jos Cocquyt quit his dream job designing drones for AeroVironment in 2010, and let the wind take him for an extended kitesurfing adventure with stops in Baja California, Holland, the south of Spain, Morocco, Vietnam, the Philippines, and Brazil. The…

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Finding Your Ugly Beauties

John Zamora, Evan Lutz, and Zach Nelkin are on a mission to fight food prejudice. Crooked carrots, lumpy potatos, dimpled apples—they’re the ugly ducklings of the produce aisle. Most disfigured produce doesn’t make it to the supermarket. Consumers don’t want…

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