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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Joe Patitucci of PlantWave

Tuning into the Secret Life of Plants

Modern life can be isolating. We’re wrapped up in our social media feeds, rushing to log into the next Zoom meeting, hurtling down the road in our metal capsules, or holed up in our houses. Being cut off from the…

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Tark Abed of Mighty Studios

Skating into the Future of Design

Tark Abed totally digs skateboarding. Testing his boundaries, tuning into his surroundings, moving and pivoting on the fly: “doing it differently, learning and moving forward. That’s a metaphor for life,” he says, “and also a powerful metaphor for the design…

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Jonathan Littman and Pedro Santa Clara

The Future of Talent, in Portugal and Beyond

Meet Pedro Santa Clara, the extraordinary Lisbon fundraiser and visionary behind the ultramodern seaside Nova campus in Carcavelos and the transformative tuition-free coding school 42 in Lisbon’s historical center. Pedro is cooking up other innovative ventures too – infusing Portuguese…

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Mark Schwager of Monarch Tractor

Automating Farm Operations, from Tesla’s Gigafactory to the Field

Farms are notoriously inefficient. Missed production targets, painful labor shortages, clumsy manual control checks – these all pile up the cost and waste. Shamefully carbon-heavy agriculture is responsible for 11% of greenhouse gases worldwide. There’s a better path, and that’s…

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