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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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Startup to ShutDown: What’s Next?

Sarah M. was not the typical candidate for a startup. Until a few months ago, she’d worked extensively in property management, specializing in relocating professional athletes. But then she read about Campus Coliving, a new-fangled housing startup for Millennials (think…

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Parking Lot of Dreams (Part Two)

Carlos Muela feared no one would come. The quick opening he’d anticipated for SoMa StrEat Food Park had dragged into months, then a year. No income but massive bills for rent, architecture, infrastructure, and improvements piling up. “It was a…

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Designing Moods

Product design – from the Tesla, to the iPhone, to the Nest thermostat, makes life bubble and shine. It’s thrilling to see and touch something new, different, and aesthetically charming. Remember the last time you bought something just because you…

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Parking Lot of Dreams (Part One)

He began at the age of eight years old cleaning up in a couple of Spanish restaurants in San Francisco’s Mission district. By fourteen, he was a waiter. By seventeen, he had risen to manager, and might very well have…

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