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SmartUp is an intelligent database of stories and insights on entrepreneurship and innovation.

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How to Kill Your Brand: Death by Apology

“Fail often to succeed faster sooner,” is a core IDEO saying that goes to the nub of innovation. Take chances, prototype, tear it all up, and start again. But what about when your company really screws up? What about when…

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Dirty Diesel: VW’s Unclean Hack

Volkswagen’s stupendously wicked, self-inflicted mortal wound reveals an overlooked fact. Hackers delivered this global harm; hackers who likely worked for Volkswagen; hackers who cranked out this nasty code based on the absurd rationale that they thought they were clever and…

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Skyrunning: The Art of the Possible

Mix running, alpine climbing, and mental grit, and what do you get? Skyrunning: the quirky adventure sport in which you run up and hurtle down mountains for kicks. This isn’t a quick, smooth road race or a slow, steady assault…

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Startup Camp (Part 2)

Startups need to scale to succeed. It’s hard to do. Entire books have been written on the subject. The odds were against Steve & Kate’s Camp when they opened a second camp in 2006. Then came a third camp in…

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